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AVA™ Trade Overview
AVA™ Trade Overview
Alex Vorobiev avatar
Written by Alex Vorobiev
Updated over 2 weeks ago

AVA™ Trade is transforming the way dealerships handle vehicle trade-ins by offering instant, transparent, and market-based valuations. Powered by the trusted Canadian Black Book, AVA™ Trade eliminates the need for time-consuming appraisals and haggling, delivering a seamless experience for both dealerships and customers. This innovative tool allows you to attract more trade-in leads, close deals faster, and foster trust by providing fair and accurate valuations upfront.

Key Benefits of AVA™ Trade

  • Instant Valuations: Provide real-time, market-based trade-in offers powered by Canadian Black Book data.

  • Eliminate Haggling: Build trust with customers by offering transparent, no-surprise valuations based on vehicle condition and mileage.

  • Streamlined Workflow: Skip lengthy appraisals and negotiations, freeing up time to focus on closing deals.

  • Enhanced Customer Experience: Offer a smooth, efficient trade-in process that boosts satisfaction and loyalty.

  • Seamless Integration: Manage trade-in data directly in the AVA™ Dealer Portal, streamlining your operations.

How Dealerships Can Use AVA™ Trade

  • Attract Online Leads: Enable customers to get an instant trade-in valuation on your website, increasing engagement and lead generation.

  • Simplify In-Store Appraisals: Use AVA™ Trade to provide quick, data-backed valuations during customer visits, reducing negotiation times.

  • Prepare for Appointments: Access trade-in valuations in advance, equipping your sales team to handle transactions efficiently.

  • Centralized Management: Store and manage trade-in leads through the AVA™ Dealer Portal for an organized and effective workflow.

Example Use Cases

  1. Online Trade-In Valuation: A customer visits your website and uses AVA™ Trade to get an instant valuation for their vehicle. This transparent offer builds trust and encourages them to visit the dealership for their next car purchase.

  2. In-Store Trade-In: A customer brings in their car for a trade. Using AVA™ Trade, the sales team provides a fair valuation in minutes, significantly reducing negotiation times and ensuring a positive experience.

  3. Efficient Deal Closures: Your dealership integrates AVA™ Trade with financing tools like AVA™ Credit, allowing you to provide trade-in valuations alongside loan pre-qualifications, accelerating the car-buying process.

  4. Multi-Channel Consistency: A customer receives the same trade-in valuation online, in-store, and via mobile, ensuring trust and transparency at every touchpoint.

Why AVA™ Trade is Essential for Your Dealership

Traditional trade-in processes are often fraught with inefficiencies, subjective appraisals, and drawn-out negotiations that frustrate customers and slow down sales. AVA™ Trade eliminates these pain points by delivering real-time, market-based valuations that streamline the process and improve customer satisfaction. Dealerships using AVA™ Trade report higher customer trust, faster trade-in processing, and increased lead conversions.

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