Our banners are ready to use and designed to help your dealership attract attention, drive traffic, and generate high-quality leads. Available in three dimensions—vertical, horizontal, and square—these banners are versatile and optimized for social media advertising across platforms like TikTok, Facebook, Instagram, and email marketing.

If you want to make these banners reflect your dealership’s unique branding, you can customize them, but it’s not required. Here’s how to make the most of your banners.
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Step 1: Download Your Banners

• Navigate to the Marketing Library section in your account.

• Select the AVA Credit and AVA Trade Banner Packs.

• Download the banners in all three dimensions:

• Vertical: Perfect for TikTok and Instagram Stories.

• Square: Best for Instagram and Facebook feeds.

• Horizontal: Ideal for email headers, Google Display ads, and Facebook covers.

Your banners are now ready for use—no customization required, but feel free to personalize them to align with your dealership’s branding.
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Step 2: Deploy Banners on TikTok Ad Campaigns

TikTok is a great platform to reach potential buyers. Here’s how to use your banners:

• Use vertical banners for TikTok’s full-screen format.

• Pair banners with engaging short-form videos, like:

• A quick walkthrough of your trade-in process.

• A simple animation showing how fast and easy credit pre-approval can be.

• Add a strong call-to-action (CTA), such as:

• “Swipe Up to Get Pre-Approved!”

• “Find Your Trade-In Value Instantly!”

Step 3: Use Banners for Facebook and Instagram Ads

• Upload square banners for feed posts and carousel ads.

• Use vertical banners for Instagram and Facebook Stories.

• Choose horizontal banners for Facebook covers or sponsored posts.

Pair your banners with compelling CTAs:

• “Get Pre-Approved for Your Next Vehicle in Minutes!”

• “Trade In and Trade Up—Find Your Car’s Value Today!”

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Step 4: Incorporate Banners into Email Campaigns

Email campaigns are an effective way to re-engage leads. Here’s how to use your banners:

• Use horizontal banners as headers to grab attention immediately.

• Pair square banners with concise email copy to promote your offers.

• Link each banner to a relevant landing page, like:

• A trade-in tool for appraisal campaigns.

• A credit pre-approval form for financing promotions.

Example Email CTA: “Click below to find your trade-in value or get pre-approved—it’s quick and easy!”

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Step 5: Maximize Reach Across Platforms

Google Display Ads

• Use horizontal banners to create ads targeting customers actively searching for trade-ins or financing options.

Retargeting Campaigns

• Re-engage website visitors by using banners to remind them of your offers.

Website Pop-Ups

• Add banners to your website to capture leads directly and guide them to your trade-in or credit tools.

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Step 6: Split Test Your Campaigns

To get the best results, test multiple versions of your ads. Here’s what to try:

• Test different dimensions (square, vertical, horizontal) across platforms.

• Experiment with different CTAs, such as “Find Out Your Car’s Value” or “Apply for Financing Now.”

• Compare results to see which banners and messaging resonate most with your audience.

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Why Use AVA Credit and AVA Trade Banners?

These banners can help you:

1. Attract Trade-In Leads: Promote instant appraisals to draw in customers ready to trade their vehicles.

2. Engage Credit-Conscious Buyers: Highlight how easy it is to get pre-approved for financing.

3. Re-Engage Dormant Leads: Use banners in retargeting campaigns to bring cold leads back to your dealership.

4. Boost Seasonal Campaigns: Customize banners for holiday sales or year-end promotions to create urgency.
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Wrapping Up

With AVA Credit and AVA Trade banners, your dealership has ready-to-use assets to power your social media and email campaigns. Here’s a quick recap:

• Download and deploy the banners as-is or customize them to align with your branding.

• Use them strategically across TikTok, Facebook, Instagram, email, and Google Ads.

• Split test different dimensions and messages to find what resonates with your audience.

Start using your banners today to attract more leads and convert them into loyal customers. If you need help or ideas to make the most of your campaigns, our support team is here to assist!