Setting up GA4 for your dealership has never been easier! All that needs to be done is ensuring that GA4 is installed properly on your site and AVA will do the rest!

For ensuring that GA4 is installed properly on your site please refer to the google documentation here: https://developers.google.com/tag-platform/gtagjs

Please note that when there is one or more GTAG ID (G-XXXXXX) and/or GTM IDs (GTM-XXXXXX) installed, the GTAG ID is prioritized. Please follow the steps for using AVA with GTAG ID + GTM ID. See Sending Events to a specific Measurement ID (GA4/GTM).

Commonly the following is setup on sites:

<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>

If this is what is set on your site, all that needs to be added is the following:

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'TAG_ID');

</script>

Sending Events to a specific Measurement ID (GA4/GTM)

If you have more than one Measurement ID installed on your site and you would like to send events to a specific ID, please use the following script and install it in the <head> of the website. Be sure to add in your widgetId.

Use the send_to event parameter to specify the Measurement ID you want to send events to.

Not sure which widgetId to use? Contact [email protected] and we would be more than happy to assist.

Code Example:

<script>
  (function() {
    function registerEvents() {
      askAva.events({
        widgetOpened: () => {
         window.gtag('event', 'widget_opened', {
           send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                 // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        widgetClosed: () => {
         window.gtag('event', 'widget_closed', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        userEngaged: () => {
         window.gtag('event', 'user_engaged', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        creditToolSubmit: () => {
         window.gtag('event', 'credit_tool_submitted', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        tradeToolSubmit: () => {
         window.gtag('event', 'trade_tool_submitted', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        creditReportReceived: () => {
         window.gtag('event', 'credit_report_received', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        creditAppSubmit: () => {
    window.gtag('event', 'credit_app_submitted', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
        partialLeadSubmit: () => {
   window.gtag('event', 'partial_lead_submitted', {
            send_to: '<GTM-XXXXXX or G-XXXXXXX>',
                // Add your own custom event parameters here
          custom_param: ‘custom_value’
           });
        },
      })
    }

    window.askAva = (window.askAva || {});
    window.askAva.onload = registerEvents;

    const sc = document.createElement('script');
    sc.type = "application/javascript";
    sc.src = "https://assets.askava.ai/v2/api.js?widgetId=<widgetId>";
    document.head.appendChild(sc);
  })()
</script>

For more information on GTM please see: https://developers.google.com/analytics/devguides/collection/ga4/tag-options#gtagjs

If you run into issues with the GTM not populating results properly, please enable debugging for each container you need assistance with.

This is set individually for each Tag Manager container and can be set at tagmanager.google.com

Events Fired from AVA

widgetOpened: The consumer opened the modal (engaged with a CTA), or an embedded form loaded on the page
widgetClosed: The consumer closed the modal (does not fire for embedded forms)
userEngaged: The consumer interacted with the form (changed inputs)
partialLeadSubmit: The consumer completed a portion of the app and their existing information was saved
creditToolSubmit: The consumer submitted their personal identifiable information in order to retrieve their credit score
creditAppSubmit: The consumer filled out and submitted the additional information for a “Credit App”
tradeToolSubmit: The consumer submitted their personal identifiable information & Vehicle Information in order to retrieve a CBB trade-in value for their vehicle
creditReportReceived: The consumer successfully received their credit report